Bringing the lens of UX and architecture into the rhythm of interactive exhibits.

Shih-Hsueh Wang is a museum UX designer based in New York, creating physical-digital interactives that turn visitors into participants, so a story becomes something people move through rather than read.

After earning a Master of Design from Carnegie Mellon and a Bachelor of Architecture at National Cheng Kung University, he has focused on museum interactives that join spatial sequence with interaction design, carrying each one from concept through storytelling, prototyping, testing, and installation.

Presently UX Designer at G&A Strategy & Design. Formative years at Steven Holl Architects and Peppercorns Interactive Media Art.

The arc

Three chapters, each built on the one before.

Architecture โ€” the foundation

A B.Arch at National Cheng Kung University, then Steven Holl Architects in Beijing (2017โ€“2018). He drew construction details for the Cofco Cultural & Health Center in Shanghai and worked on schematic design for the CIFI Headquarters in Beijing. Architecture taught him to design sequence: how people arrive, move, and pause.

Interactive media โ€” the bridge

At Peppercorns Interactive Media Art in Taipei, he designed immersive installations and led spatial design for the Taipei Metro Evacuation Experience Center. His own projects followed, including The Island of Rain, a seesaw installation that turns movement into mist. At Carnegie Mellon, he helped set up the Spatial Experience Lab and wrote his thesis on prototyping ideas through movement.

Museum UX โ€” where the two meet

At G&A Strategy & Design since 2022, he has designed interactives for the Cleveland Museum of Natural History and Junior Achievement, and led UX for the Navy SEAL Museum San Diego, the Museum of Kansas City, and a forthcoming museum under NDA. In a gallery, spatial sequence and interaction design finally work together.

Experience

2022 โ€“ present
G&A Strategy & Design, New York โ€” UX Designer
2020
Peppercorns Interactive Media Art, Taipei โ€” Interaction Design Contractor
2017 โ€“ 2018
Steven Holl Architects, Beijing โ€” Architecture Designer

Education

2021 โ€“ 2023
Carnegie Mellon University โ€” Master of Design in Design for Interactions. Master's Merit Award, 2023.
2012 โ€“ 2016
National Cheng Kung University โ€” Bachelor of Architecture

Recognition

Press

  • Gigwise ยท 2026
    Designing Through Movement: Inside the Work of Shih-Hsueh Wang
    Read โ†’
  • CMU School of Design ยท 2026
    Designing Experiences That Invite Learning: MDes Alumnus Brings Interaction Design to Museums and Cultural Spaces
    Read โ†’
  • LA Weekly ยท 2025
    Architecting Emotion: How Shih-Hsueh Wang Designs Stories You Can Walk Through
    Read โ†’
  • Inkl ยท 2025
    When Space Meets Story: How Shih-Hsueh Wang Bridges Architecture and UX in Museums
    Read โ†’

Awards

  • Good Idea Award ยท 2021
    The Island of Rain โ€” Taipei New Horizon Creative Festival
  • Special Award ยท 2020
    Time-Travel through Taipei National Palace by Bar Hopping โ€” National Palace Museum Online Curator Competition